:root{--lavender-bg: #F2F0F5;--lavender-card: #E4E0EE;--lavender-border: #DDD9E8;--lavender-text: #726888;--indigo: #1A1E35;--indigo-mid: #252A4A;--white: #FFFFFF;--crimson: #C0392B;--crimson-dark: #8B1A1A;--rust: #C45E1A;--rust-dark: #8B3A0A;--pillar-discover: #B5956A;--pillar-entertain: #2E7D7A;--pillar-services: #E8A020;--pillar-arts: #4A7C59;--pillar-infra: #4A4A4A;--font-serif: "Playfair Display", Georgia, serif;--font-sans: "Inter", system-ui, -apple-system, sans-serif;--space-xs: 4px;--space-sm: 8px;--space-md: 16px;--space-lg: 24px;--space-xl: 40px;--space-2xl: 64px;--space-3xl: 96px;--space-4xl: 128px;--transition-fast: .15s ease;--transition-normal: .25s ease}*{margin:0;padding:0;box-sizing:border-box}html,body{background-color:var(--lavender-bg);color:var(--pillar-infra);font-family:var(--font-sans);font-size:15px;line-height:1.7;-webkit-font-smoothing:antialiased;overflow-x:hidden;scroll-behavior:smooth}.container{width:100%;max-width:1040px;margin:0 auto;padding:0 var(--space-lg)}.section-padding{padding-top:var(--space-2xl);padding-bottom:var(--space-2xl)}.hero-padding{padding-top:var(--space-3xl);padding-bottom:var(--space-3xl)}.grid{display:grid;grid-template-columns:repeat(12,1fr);gap:var(--space-lg)}.col-12{grid-column:span 12}.col-10{grid-column:span 10}.col-8{grid-column:span 8}.col-6{grid-column:span 6}.col-4{grid-column:span 4}.col-3{grid-column:span 3}@media (max-width: 1024px){.col-8,.col-6{grid-column:span 12}.col-4,.col-3{grid-column:span 6}}@media (max-width: 768px){.col-4,.col-3,.col-6,.col-10{grid-column:span 12}.grid{gap:var(--space-md)}}h1,h2,h3,h4,h5,h6{color:var(--pillar-infra);font-family:var(--font-serif);font-weight:700;line-height:1.2}.display-headline{font-size:clamp(3rem,6vw,5.5rem);line-height:1.05;font-weight:700;font-family:var(--font-serif);margin-bottom:var(--space-md)}.title-h1{font-size:clamp(2.2rem,4vw,3.5rem);line-height:1.1;font-weight:700;margin-bottom:var(--space-md)}.title-h2{font-size:clamp(1.8rem,3vw,2.5rem);line-height:1.2;font-weight:400;margin-bottom:var(--space-md)}.title-h3{font-family:var(--font-sans);font-size:1.4rem;font-weight:600;line-height:1.3;margin-bottom:var(--space-sm)}.label-caps{font-family:var(--font-sans);font-size:11px;font-weight:700;letter-spacing:.15em;text-transform:uppercase;color:var(--lavender-text);margin-bottom:var(--space-xs);display:block}.body-large{font-size:1.2rem;line-height:1.8;color:var(--pillar-infra)}.caption{font-size:12px;font-weight:300;color:var(--lavender-text);line-height:1.4}.btn{display:inline-flex;align-items:center;justify-content:center;font-family:var(--font-sans);font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;text-decoration:none;padding:12px 28px;border-radius:2px;cursor:pointer;transition:background-color var(--transition-fast),border-color var(--transition-fast),color var(--transition-fast);border:none;outline:none}.btn-indigo{background-color:var(--indigo);color:var(--white)}.btn-indigo:hover{background-color:var(--indigo-mid)}.btn-brand{background-color:var(--crimson);color:var(--white)}.btn-brand:hover{background-color:var(--crimson-dark)}.btn-creator{background-color:var(--rust);color:var(--white)}.btn-creator:hover{background-color:var(--rust-dark)}.btn-secondary{background-color:transparent;color:var(--indigo);border:1.5px solid var(--indigo);padding:10.5px 28px}.btn-secondary:hover{background-color:var(--indigo);color:var(--white)}.btn-ghost{background-color:transparent;color:var(--pillar-infra);border:1.5px solid var(--pillar-infra);padding:10.5px 28px}.btn-ghost:hover{background-color:var(--pillar-infra);color:var(--white)}.hero-banner{background-color:var(--indigo);color:var(--white);text-align:center}.hero-banner h1,.hero-banner p{color:var(--white)}.hero-banner .label-caps{color:var(--pillar-discover)}.card{background-color:var(--white);border:1px solid var(--lavender-border);padding:var(--space-lg);border-radius:2px;transition:transform var(--transition-normal),box-shadow var(--transition-normal)}.card:hover{box-shadow:0 8px 24px #1a1e350a}.card-inset{background-color:var(--lavender-card);border:1px solid var(--lavender-border);padding:var(--space-lg)}.split-container{display:flex;gap:var(--space-md);margin-top:calc(-1 * var(--space-xl));position:relative;z-index:10}.split-card{flex:1;background-color:var(--white);border:1px solid var(--lavender-border);padding:var(--space-xl);border-top:4px solid;border-radius:2px}.split-card.brands{border-top-color:var(--crimson)}.split-card.creators{border-top-color:var(--rust)}@media (max-width: 768px){.split-container{flex-direction:column;margin-top:var(--space-md)}}.stats-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background-color:var(--lavender-border);border:1px solid var(--lavender-border);border-radius:2px;overflow:hidden;margin:var(--space-xl) 0}.stat-cell{background-color:var(--lavender-card);padding:var(--space-lg);text-align:center}.stat-number{font-family:var(--font-sans);font-size:clamp(2rem,4vw,3.5rem);font-weight:800;color:var(--pillar-discover);line-height:1;margin-bottom:var(--space-xs)}.stat-desc{font-size:13px;font-weight:500;color:var(--pillar-infra);line-height:1.5}@media (max-width: 768px){.stats-strip{grid-template-columns:1fr}}.table-container{overflow-x:auto;margin:var(--space-lg) 0}table{width:100%;border-collapse:collapse;font-size:14px}th{background-color:var(--pillar-infra);color:var(--white);padding:12px var(--space-md);text-align:left;font-family:var(--font-sans);font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase}td{padding:12px var(--space-md);border-bottom:1px solid var(--lavender-border);vertical-align:top}tr:nth-child(2n) td{background-color:var(--lavender-card)}.text-center{text-align:center}.margin-bottom-sm{margin-bottom:var(--space-sm)}.margin-bottom-md{margin-bottom:var(--space-md)}.margin-bottom-lg{margin-bottom:var(--space-lg)}.margin-bottom-xl{margin-bottom:var(--space-xl)}.margin-bottom-2xl{margin-bottom:var(--space-2xl)}.flex-center{display:flex;justify-content:center;align-items:center}.flex-gap{gap:var(--space-md)}.badge-tag{display:inline-block;padding:var(--space-xs) var(--space-sm);border-radius:2px;font-size:10px;font-weight:700;letter-spacing:.08em;text-transform:uppercase}.tag-indigo{background-color:#1a1e351a;color:var(--indigo)}.tag-brand{background-color:#c0392b1a;color:var(--crimson)}.tag-creator{background-color:#c45e1a1a;color:var(--rust)}.divider-line{border:none;border-top:1px solid var(--lavender-border);margin:var(--space-xl) 0}.site-header{position:sticky;top:0;height:64px;background-color:var(--lavender-bg);transition:box-shadow var(--transition-fast),border-color var(--transition-fast);z-index:100;border-bottom:1px solid transparent}.site-header.scrolled{box-shadow:0 4px 20px #1a1e350a;border-bottom-color:var(--lavender-border)}.site-header .container{height:100%;display:flex;justify-content:space-between;align-items:center}.logo-container{display:flex;align-items:center;text-decoration:none;gap:var(--space-sm)}.logo-icon{height:28px;width:auto;display:block}.wordmark{font-family:var(--font-serif);font-size:18px;letter-spacing:4px;color:var(--pillar-infra);font-weight:400;text-transform:uppercase}.footer-logo{height:30px;width:auto;display:block;opacity:.9}.nav-menu{display:flex;align-items:center;gap:var(--space-lg);list-style:none;height:100%}.nav-item{position:relative;height:100%;display:flex;align-items:center}.nav-link{font-family:var(--font-sans);font-size:13px;font-weight:500;color:var(--pillar-infra);text-decoration:none;cursor:pointer;transition:color var(--transition-fast);padding:8px 0;border-bottom:2px solid transparent}.nav-link:hover{color:var(--indigo)}.nav-link.active{color:var(--indigo);border-bottom-color:var(--indigo)}.nav-link.dropdown-trigger:after{content:" ▾";font-size:10px;vertical-align:middle}.dropdown-panel{position:absolute;top:100%;left:50%;transform:translate(-50%) translateY(10px);background-color:var(--white);min-width:220px;border:1px solid var(--lavender-border);box-shadow:0 8px 24px #1a1e3514;border-radius:2px;padding:var(--space-sm) 0;list-style:none;opacity:0;visibility:hidden;transition:opacity var(--transition-fast),transform var(--transition-fast),visibility var(--transition-fast);z-index:110}.nav-item.active .dropdown-panel{opacity:1;visibility:visible;transform:translate(-50%) translateY(0)}.dropdown-item a{display:block;font-family:var(--font-sans);font-size:13.5px;font-weight:500;color:var(--pillar-infra);text-decoration:none;padding:10px var(--space-lg);border-left:3px solid transparent;transition:background-color var(--transition-fast),border-color var(--transition-fast),color var(--transition-fast)}.dropdown-item a:hover{background-color:var(--lavender-bg);border-left-color:var(--indigo);color:var(--indigo)}.nav-cta{margin-left:var(--space-md)}.mobile-toggle{display:none;background:none;border:none;cursor:pointer;padding:8px}.mobile-toggle span{display:block;width:22px;height:2px;background-color:var(--pillar-infra);margin-bottom:5px;transition:transform var(--transition-fast),opacity var(--transition-fast)}.mobile-toggle span:last-child{margin-bottom:0}.mobile-toggle.active span:nth-child(1){transform:translateY(7px) rotate(45deg)}.mobile-toggle.active span:nth-child(2){opacity:0}.mobile-toggle.active span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}.mobile-drawer{position:fixed;top:64px;left:0;width:100%;height:calc(100vh - 64px);background-color:var(--white);padding:var(--space-xl) var(--space-lg);display:flex;flex-direction:column;gap:var(--space-lg);opacity:0;visibility:hidden;transform:translateY(-10px);transition:opacity var(--transition-fast),transform var(--transition-fast),visibility var(--transition-fast);z-index:95}.mobile-drawer.active{opacity:1;visibility:visible;transform:translateY(0)}.mobile-nav-list{list-style:none;display:flex;flex-direction:column;gap:var(--space-md)}.mobile-nav-link{font-family:var(--font-sans);font-size:18px;font-weight:500;color:var(--pillar-infra);text-decoration:none;display:block;padding:6px 0}.mobile-nav-link.active{color:var(--indigo);font-weight:600;border-left:3px solid var(--indigo);padding-left:var(--space-sm)}.mobile-accordion-content{display:none;padding-left:var(--space-lg);margin-top:var(--space-xs);list-style:none}.mobile-accordion-content.active{display:flex;flex-direction:column;gap:var(--space-xs)}.mobile-sub-link{font-family:var(--font-sans);font-size:15px;font-weight:500;color:var(--lavender-text);text-decoration:none;display:block;padding:8px 0}.mobile-drawer .btn{width:100%;margin-top:var(--space-md)}@media (max-width: 768px){.nav-menu{display:none}.mobile-toggle{display:block}}